Ecommerce Link Building: Effective Tactics for 2024
An online store’s success depends not only on its products, but also how easily potential customers can find them. With competition for search engine traffic fierce, it’s important to build a strong brand presence to attract and convert leads into sales. That’s where link building comes in. It’s a back-end marketing tactic that helps your website rank higher in organic searches by attracting links from other websites and social media accounts. And since ecommerce sites are typically more transactional in nature, the value of a well-executed ecommerce link building strategy is especially high.
Link building taps into the fundamental nature of the internet – an interconnected network that’s powered by people sharing information and resources. In other words, when someone links to your website, it tells the search engine that you have valuable content that others want to share and promote. This recognition influences the search engine’s rankings for your site, thereby increasing its visibility in crowded online marketplaces.
But, because ecommerce websites are so transactional in nature, it’s harder to attract links than other sites that are more content-driven. That’s why it’s essential for ecommerce brands to utilize different strategies, including resource link building, social media link-building, and broken link building, to drive the authority needed to achieve high search engine results pages.
Resources can be anything from blogs to infographics, videos, or podcasts that are designed to help your audience solve a problem or meet their needs. And while this type of content may take more time to produce, it can have a long-term impact on your ecommerce site and its ranking performance. By providing useful, educational, and informative content that other websites link to, you can increase your domain authority, improve your SEO, and ultimately drive more traffic and sales for your eCommerce website.
Another way to build links for your ecommerce website is by leveraging social media (SM) as a platform to share content, products, and promotions with your target audience. This can be a great way to increase SM engagement, encourage brand recognition, and foster relationships that can lead to future business opportunities.
But, because SM is so dynamic, it can be difficult to monitor and measure the impact of your SM efforts on your ecommerce website’s SEO. To address this, you’ll need to use tools such as Google Analytics, Ahrefs, and SEMrush to track your progress and evaluate the effectiveness of your ecommerce link-building tactics. By measuring your results, you can identify what works and what doesn’t, and make necessary changes to improve your performance.